Boyle Software, Inc. May 23, 2013

Press

New York, September 02, 2004

Columbia House - Analyze This

In a two-fold project we will first upgrade one of Columbia House's marketing tools from Weblogic 5 to Weblogic 8.1.

The second project is dedicated to creating a new tool for Marketing, which will help users to analyze transaction histories. This powerful system also provides a facility to create and load statistical models which can generate projections on future revenues/costs.

We are using DB2 database running on an AIX box, with a separate J2EE/Weblogic interface.

About Columbia House

The Columbia House Music Club was first launched in 1955. Over the past 50 years, Columbia House has grown to become the world's largest direct marketer of not only music, but DVDs and videos.

Throughout the company's rich history, an enthusiastic embrace of emerging technology has become an enduring corporate trademark. From cassettes and CDs to videos and DVDs, Columbia House has created a club that has consistently met the public's demand for the latest advancement in entertainment products.

On June 21, 2002, Blackstone Capital Partners acquired a majority interest in Columbia House. The original partners, Sony Music Entertainment and Warner Music continue to own minority interests in the company. http://www.columbiahouse.com/

About Boyle Software Inc.

Boyle Software is a privately-held, custom software development company that "designs, develops and delivers" robust technology solutions for small and large clients alike, across several industries, including Financial Services, Media, Entertainment, Insurance, Pharmaceuticals, Health Care, Government, NGOs and Non-Profits.

http://www.boylesoftware.com/
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