A Beyondsoft Company

New WordPress site for Athene

1 May, 2014

We are happy to announce the rebranding of a WordPress site that we had originally coded in 2011.

After the acquisition of Aviva USA by Athene Holding Ltd. last year we were asked to help with the rebranding of, a blog that was successfully run by Aviva USA for three years. Part of the content stayed—but the user interface and some of the functionality of the site changed. The redesigned blog—now under the Athene umbrella – has been renamed as Athene – Smart Strategies and was launched in April 2014.

We worked closely with the great team at Rodale Grow to build a new WordPress theme that was supposed to have a different user interface without deviating too much from the established user experience.

Apart from integrating 3rd-party WordPress plug-ins, rewriting the HTML and CSS we wrote custom PHP functions to meet the requirements for the new site, which can be found at


Rodale is the authoritative source for trusted content in health, fitness, and wellness around the world. Rodale reaches more than 70 million people around the world through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Prevention, Men’s Health, Women’s Health, Runner’s World, Bicycling and Organic Gardening.