Context
A leading North American entertainment service provider of high-end movie experiences.
The client needed to build a new, performative website that would improve user experience (UX) and streamline online ticket reservations.
Business problem
The legacy B2C site was running on a CMS that was slow and cumbersome, affecting the overall user experience, including making the process of booking tickets suboptimal.
Expected goals
Key goals expected from this engagement include:
Migrating the existing B2C website from Drupal 7 to a new CMS
Improving the overall UX on the site while optimizing Core Web Vitals
Make ticket booking from the site more user-friendly and seamless
Solution
Improved website experience and faster onboarding
Boyle Software recommended leveraging the following technologies for building the new website:
Contentful was recommended as the new content management system: a web-based solution, with a composable content structure at its core, would allow the client's marketing team to make fast site updates without IT intervention
Next.js was used as the front-end framework
AWS/CloudFlare cloud hosting and CDN solutions
The following tech was leveraged to deploy the solution:
CMS: Contentful to make content creation faster and simpler to chare across multiple marketing channels
Front-end framework: Next.js, a feature-rich solution that served multiple purposes: client- and server-side page rendering; built-in image and font optimization; data fetching.
Outcomes of the Engagement
An unmatched visual UX/UI for B2C users
Improved user experience - our upgrades led to a simpler and more visually appealing interface
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Key project outcome metrics:
Increase in ticket reservations per session