A Beyondsoft Company

New Platform for Book Clubs

30 Mar, 2009

Direct Brands, Inc. continues to lead in the online marketplace with a new platform and individual sites for their over 20 distinct book clubs. This new platform is currently being deployed in phases across all clubs and constitutes a redesign of front-end features and functionality, as well as a completely new shared back-end system. The new sites feature streamlined enrollment and purchase streams for an enhanced customer experience and increased sales, as well as a new service oriented architecture providing lower costs and increased efficiency by leveraging existing e-commerce and fulfillment systems, while still providing flexibility for future growth and improvement.

Direct Brands Book ClubsThroughout the course of development for this new platform, Direct Brands, Inc. has relied on Boyle Software for both front and back-end developers, as well as project managers, to assist with the many managerial and technical aspects of this complex project. The technologies involved include leading third-party components such as ATG’s Commerce Suite and IMB’s Websphere Application Server, as well as many in house systems and services developed primarily in Java and .Net.


Direct Brands, Inc. is one of the largest direct-to-consumer distributors of media products in the US. The company is home to such marketing-leading book, DVD and music club brands as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the US and Canada through its various club catalogs and online. Direct Brands, Inc. has offices in New York, Pennsylvania, Indiana, and Toronto, Canada.