Another Viacom subsidiary, Nickelodeon’s ParentsConnect, turns to Boyle Software for technology project management, strategic consulting and support.
Nick.com’s Parent and Preschool division has partnered with Boyle Software to lead Product Development initiatives for their ParentsConnect.com and Nick Jr web sites. ParentsConnect.com is transforming their customer relationship strategy and is looking to Boyle Software for expertise in email marketing production practices and CRM strategy that will help continue their growth in site traffic and registration.
By leveraging their experience in user-centered design and strategy, Boyle Software has identified growth opportunities and created actionable project plans that produce measureable growth and customer retention.
“ParentsConnect is a tremendous growth opportunity for a well established brand like Nick,” says George Vlahogiannis, Technical Producer. “Boyle Software brings strong leadership and deep knowledge of CRM best practices that can be leveraged to elevate the ParentsConnect and Nick Jr. brands. By using email best practices and implementing streamlined member acquisition processes, Nick.com’s Parents and Preschool group will exceed their goals.”
Technologies for this account include: Microsoft Office, Microsoft Project, Microsoft Visio, Adobe Photoshop, Atlassian JIRA, Confluence and others.
ABOUT NICKELODEON’S PARENTSCONNECT
ParentsConnect is brought to you by the same folks who bring you Noggin, Nick Jr., Nickelodeon, Nick@Nite and The N. As you probably know, they like to make fun stuff for kids. That’s because, as parents themselves, they know how important it is to keep kids happy. But they also know that kids aren’t the only ones who need stuff just for them, which is why they decided to create a space for parents too. Their motto is: We’re not perfect, we’re parents. And we mean it!
Their network includes GoCityKids, the premier authority on local resources, favorites and activities for your family, and BabyNamesWorld, the most popular pregnancy destination on the Web and one of the top five family websites in the world. They help parents with kids of all ages: preconception through pregnancy, and baby through teen.
ParentsConnect provides parents with daily tips, recipes, activities, product recommendations and expert (but nonjudgmental!) parenting info, baby names and their meanings, and family-friendly resources in your area. They also want you to share your parenting expertise by submitting your own tips, local activities, crafts, recipes, photos, war stories, comments and ratings to their site.